KIPRUN becomes title sponsor of the Ultra Tour des 4 Massifs from 2027

From the 2027 edition, Ut4M, which runs through the four massifs around Grenoble (Belledonne, Chartreuse, Vercors and Taillefer), will be called "Ut4M by KIPRUN". The race is organized by the Grenoble Outdoor Aventure association, which is also teaming up with the four Decathlon stores in the Grenoble area and with KIPRUN, Decathlon's running and trail brand, in a three-year naming partnership.

Teaming up with Ut4M was a no-brainer. The event has become a trail running benchmark in our region and well beyond it, across France. It stands for passion, commitment and a local spirit that we fully share. We're proud to support its development over the next three years through our KIPRUN brand.

The partnership rests on shared values and a common goal: making trail running more accessible, more innovative and more unifying, while helping the discipline grow and shine.

KIPRUN, a brand sold mainly through Decathlon, brings its recognized expertise in running and trail. Ut4M, for its part, keeps pursuing its mission of showcasing the massifs around Grenoble and the unique experiences they offer.

© Ut4M / B. Audigé

© Ut4M / B. Audigé

Beyond the visibility that comes with naming rights, the deal reflects a shared vision built on a love of outdoor sport, innovation that serves participants, and the pull of the Alpine landscape. Together, Ut4M and KIPRUN aim to improve the experience for runners, volunteers and everyone who helps make the event happen.

We're delighted to welcome KIPRUN as title sponsor of Ut4M. This partnership between two players deeply rooted in the Grenoble area makes perfect sense. It opens up new possibilities for the event's development, while staying true to the values that have defined Ut4M since the beginning.